Jot – For people who write.

Since January I’ve been attending JOT a new night run by the Front Page Design Agency

The website reads

You don’t need to have ‘writer’ in your job title to Jot. If you write in your role, we’d like you to come along to our first event. On the night, we’ll be explaining more about what Jot is, where it came from, where it’s going and how you can get involved.

It doesn’t matter if you’re junior, mid-weight or CEO. We can all learn from what others have to say. We’re not precious or pretentious. Writing isn’t about genius moments, it’s about hard graft, discussions, tearing up ideas and overcoming self-doubt.

I’ll be the first to admit that arriving at their first event I wasn’t really sure what to expect as I didn’t really understand the role of a writer within a creative agency. However, the past three open nights held by _Jot have been fantastic, the Front Page agency really places focus on inclusivity and openness about what they do.

I’ve learned that Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way, it’s not just about writing but about thinking and thinking differently. Whatever is different about the ad or web page has to be down to whatever is different about the product.

Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience? Creative copywriters never stop interrogating the brief driving to find the narrative that cements the project in a tangible reality for the designers and end user.

Without the Jot evenings, I don’t believe I would have realised how important the copywriting process is to me. By sharing their experiences as an agency they have created a great environment to network and better understand the importance of good copy. I urge anyone in Glasgow to check it out, it’s a fantastic evening and a great introductory night to the world of copywriting.